Elon Musk: Inventing the Future – Ashlee Vance

Elon Musk is looking more and more like the real life Tony Stark, minus the super-powered metal suit. Self-made billionaire, innovating industrialist, visionary and working hard to save the future of the human race. Mr. Vance’s biography draws on thousands of hours of interviews with Musk, his family, his friends, his colleagues and his peers. It takes the reader from Mr. Musk’s beginnings as an awkward wunderkind to the not so distant past of early 2015. Since then, SpaceX has gone from triumph to triumph with ever increasing ambition, and Tesla seems on the verge of following.

The biography gets up close and personal with Musk, declining to gloss over the man’s less pleasant character traits. By all accounts he can lack empathy and is not overly concerned with coddling people. His goals are overarching and he has little patience with people who get in his way.

Even before reading this book, I had noticed a disconnect between how normal people in industry try to analyse Musk and how he actually behaves. Musk’s goals are far more long term than building successful companies. His business empire is a means to an end, not the vehicle of his chosen legacy. It is somewhat baffling that he has repeatedly and clearly stated his goals (most notably removing dependency on fossil fuels and colonising Mars to ensure humanity’s long term survival) but most people either don’t take him seriously (he’s dead serious) or try to judge him as if he were a normal person (he isn’t).

As recently as yesterday, Mr. Musk outlined his refined vision for Mars colonisation. What was interesting is that the competition is now starting to pay attention, coming up with (rather staid) ideas of its own. Ten or fifteen years ago, Musk was a weird guy with weird ideas whom the establishment could ignore. Today, his continued success at delivering on his spectacular promises has already engendered deep shifts in the areas of energy production, the automotive industry and the space launch industry. The competition is imitating and scrambling to catch up, but this was Musk’s goal all along. He always knew that Tesla wouldn’t kill all the other car manufacturers. His goal was to make all cars electric, not to have them all branded Tesla.

For the reader who wants to delve deeper into the thinking behind Musk’s ideas, I highly recommend Wait But Why’s series of excellent in depth articles.

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